UP42 Storage: Case Study: UP42 Storage Pricing & User Uploads
Define a short-, mid-, and long-term strategy for user uploads and pricing within UP42’s Data Management solution—turning it into a revenue-generating feature.
Why Build It?
Key Goals:
Enable users to upload their own scenes via API and Console.
Design a pricing model (subscription/usage-based) aligned with UP42’s monetization goals.
Ensure security, format compliance, and metadata validation for uploaded data..
Solution
Phase 1: Discovery (No high-fidelity designs, pure research)
Stakeholder Alignment: Worked with Strategy, Finance, and Tech Teams to:
Understand business goals (revenue, user retention).
Address security risks of direct uploads.
User Research:
Conducted 5 customer interviews to gauge needs (e.g., metadata flexibility, pricing fairness).
Desktop Research: Analyzed competitors’ upload/pricing models (e.g., AWS S3, Sentinel Hub).
Phase 2: Technical Deep Dive
Collaborated with engineers to define:
API/Console Upload Flows: How users submit scenes.
Validation Rules: Strict format/metadata requirements.
Security Screening: File scanning for malware/corruption.
Pricing Service: Credit deduction logic (per GB? Per scene?).
Key Sub-Features Explored
User Uploads
API endpoint + Console UI for scene submission.
Metadata templates (e.g., STAC compliance).
Security & Processing
File screening + driver implementation for ingested data.
Pricing Model
Credit-based (e.g., pay-per-upload vs. subscription tiers).
Integration with UP42’s billing system.